Network-specific Possibilities and Special Features
Learn what options you have in publishing posts for the different social networks
Mareike Kittner avatar
Written by Mareike Kittner
Updated over a week ago

There are different options and special features for the various social networks. In this article, you can read what applies to the individual networks.


Post formats

You have several options for Facebook posts.

  • Photo: Text and one or more images that you add from your media library

  • Video: Text and a video that you add from your media library. You can add tags, a thumbnail and subtitles (from an SRT file)

  • Status: Simple text

  • Slideshow: Text and a slideshow of several images that you add from your media library. Also, adjust the display and transition time of the images

  • Carousel: Text and a carousel of different images from a link

  • Link: Text and a link including preview. For verified domains, you can edit the link preview. Depending on the type of verification, you may have to click on Domain Verification under the link after entering the link. You can adjust the name, caption, description and image of the link

Due to limitations in Facebook's interface (API), some post types cannot be published via Facelift Cloud. These are as follows:

  • Facebook Storys

  • Facebook Group Posts

  • Facebook Surveys

  • Facebook Shop Posts

  • Facebook Live Videos

  • Facebook Events

Page mentions

You can mention other Facebook business profiles in your posts with an @mention. Type an @ in the text field and add the page title directly behind it. You will be shown suggestions in a drop-down menu from which you can select the appropriate page.

Time-shifted publishing

If you have selected several Facebook pages to publish a post, you can publish the post at different times. To do this, move the cursor over one of the pages and enter the time offset from the originally selected publication time.

πŸ’‘ You can also save the time settings as a publication template and select them for later publications.


Mark a Facebook post as a dark post to send it to Facebook without publishing it in the newsfeed. You can then promote the post and turn it into a paid post.

Definition of the target group

  • News Feed Targeting: Limit who can see your post in their newsfeed. Keep in mind that this will reduce the reach of your post.

  • Audience Restrictions: The settings you make here apply both to the newsfeed and the visibility of the post on the selected Facebook page.

πŸ’‘ Please note that the countries, regions and cities may not overlap in location targeting. If, for example, you only want to play your post for the city of Hamburg, it is sufficient to set Hamburg as the city. It is unnecessary to make the additional setting for Germany and make the post fail.

Branded Content

πŸ’‘ Facebook defines branded content as "content from a creator or publisher that features or is influenced by a business partner for mutual benefit".

You can mark this type of cooperation as branded content when creating posts in the publisher. Your Facebook page must be verified for this. The use is governed by Facebook's guidelines for branded content.

Multilingual posts

Create multilingual posts to display posts in the correct language depending on the language settings of the Facebook user. This feature is handy for posts you want to publish on Facebook pages of companies that operate in multilingual regions or countries, such as Switzerland.

By clicking on the arrow next to the Create Post button, you can select Create Multilingual Post.

First, fill in the general settings and start with the default language. Then add further languages and adjust the text accordingly. The restriction of the target group will now be adjusted accordingly. The default language is important because all users with a language setting for which you have not created a separate version will see your post in the default language.

Once you have finished editing, you can create all the posts at once. Note that this will create multiple posts (one for each language).

πŸ’‘ Support for this feature has been officially discontinued by Facebook. Therefore, we cannot guarantee support for this function either. Nevertheless, we would like to make this helpful function available to you as long as possible.


Post formats

You can create Twitter status posts in the Publisher. In addition to text, you can add images and/or videos from your media library.

Twitter Group Messages cannot be published via Facelift Cloud. In addition, Twitter does not allow cross-channel publishing, which means that you can only select one Twitter account at a time when creating posts.

Page mentions

@mentions are possible in Twitter posts. Type an @ in the text field and add the title of the account you want to mention directly behind it. You will be shown suggestions in a drop-down menu from which you can select a suitable account.


Post formats

For YouTube, you can upload videos from your media library. You can also customise the title, description and thumbnail. You can also add tags and categories. Set the visibility of the video and decide whether the video statistics should be made public on the YouTube Watch Page.


Post formats

For LinkedIn, there are different post types that you can publish directly via Facelift Cloud.

  • Status: Text

  • Link: Text and a link including preview. Also, customise the preview image and the title

  • Photo: Text and up to 9 pictures from your media library

  • Video: Text and a video from your media library

LinkedIn Carousel posts can't be published via Facelift Cloud.

Page mentions

In LinkedIn posts, @mentions from other business accounts are possible. To do this, type an @ in the text field and add the title of the account you want to mention directly behind it. You will be shown suggestions in a drop-down menu from which you can select a suitable account.


For LinkedIn posts, you have the option of limiting the newsfeed target group. You will find the settings below the profile selection in the post creation. Differentiate based on language, location, company size, company industry and job function, as well as job seniority. This is possible for profiles with 300 or more followers.

πŸ’‘ If the post is interacted with, the person's connection can also see it, regardless of whether they are in your target group.


Post formats

You can create different post formats for Instagram. There is a distinction between direct publishing and mobile app publishing. Read on in this article for a more detailed explanation.

  • Photo/Video: Text and a photo or video from your media library. You can schedule photo or video posts via direct publishing or via mobile app publishing.

  • Carousel: Text and up to ten photos and/or videos from your media library. Carousel posts must be scheduled via mobile app publishing.

  • Story: Instagram Story posts with photos and/or videos from your media library. Stories must be scheduled via mobile app publishing.

For photo and video posts in Direct Publishing, you have the option of publishing the first comment directly with the post. This can be used for hashtags, for example.

Publishing Instagram live videos is not possible via Facelift Cloud.

Direct Publishing and Mobile-App Publishing

Depending on the post format, in the first step of the post creation for Instagram, you have to choose whether you want to publish directly via Facelift Cloud or via the Facelift Cloud app.

Direct Publishing for Instagram works the same way as you know it from the other networks. You can schedule the post directly via Facelift Cloud as usual, and it will be published at the specified time. This works for simple photo or video posts.

If you select Mobile-App Publishing, you can also schedule the post via Facelift Cloud so that it also appears in your Post Plan. At the scheduled time, however, it must be finally published via the Facelift Cloud app (available for iOS and Android) with just a few clicks. Mobile-App Publishing is necessary for carousel and story posts, as Instagram's interface (API) does not allow such posts to be published via the desktop.

πŸ’‘ Learn how mobile app publishing works in this article.

Page mentions and User Tagging

You can mention other Instagram profiles in the text of your posts with an @mention. To do this, type an @ in the text field and add the Instagram handle (username) directly behind it. In this case, you will not be shown a drop-down menu. So make sure that the handle is correct.

You also have the option of tagging profiles directly in the image. This is possible as soon as you have added a picture to your post. Then click on the desired position in the image in the post preview. A new window will open where you can enter the Instagram handle (username).

Again, no drop-down menu is provided, so you should be sure that you have entered the handle correctly (without @). Also, note that only public profiles can be marked. The post will otherwise fail. To mark more profiles, repeat the process. You can see the tags directly in the post preview and move them via Drag & Drop.

Location Tagging

You can also add location information directly in Facelift Cloud for Instagram posts. To do this, click on Add location under the point Location Tagging and type in the desired location. A drop-down menu will show you suggestions from which you can choose. The selected location will then also be visible in the post preview.

Click on the arrow next to the location to go to the linked Facebook page.


Post formats

You can publish posts on Pinterest via Facelift Cloud. Select a photo from your media library and add text. You also have the option to add a URL and automatically insert the details as image and text.


Post formats

Xing's interface (API) only allows status posts, i.e. mere text posts. You can publish these via Facelift Cloud. Photo, video and link posts are not possible.

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