The various networks have different guidelines for allowed file formats and character limits. Follow these guidelines to ensure that your post is published successfully on facelift.

💡 If you use a format that is not allowed, the post may fail (facelift will inform you immediately). If the format complies with the requirements of the network interface but not with the following specifications, automatic adjustments in the published post may occur (e.g. with a grey frame on the sides of an image).

Facebook

Twitter

YouTube

LinkedIn

Instagram

Pinterest

Xing

Google Business Profiles


Facebook

  • Text: 63,206 characters

  • Pictures: 4MB

  • Video: 1GB, no longer than 20 minutes, supported formats: 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, m2ts, m4v, mkv, mod, mov, mp4, mp, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, wmv; aspect ratio: between 9x16 and 16x9

  • Profile picture: 180 x 180 pixels

  • Profile cover picture: 820 x 315 pixels

  • Image Post: 1200 x 630 pixels (displayed as 470 x 246 pixels on Facebook)

  • Link post: 1200 x 627 pixels

  • Slideshow: Min. 3 and max. 7 images; max. 10 MB per image. If the images have different dimensions the API will crop and resize them to 600x600 pixels and create a square video. If all of the images are the same dimension the video will match that dimension.

👉 Reels

  • Video format: 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, m2ts, m4v, mkv, mod, mov, mp4, mpe, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, wmv

    💡Recommended: mp4, mov

  • Frame rate: Minimum 23 frames per second

  • Minimum resolution: 540 x 960 (540p)

    💡Recommended: 1080x1920 or higher

  • Aspect ratio: 9:16

  • Duration: max. 60 seconds, min. 4 seconds

  • Cover images are not supported

  • Audio naming is not supported ( Reels are published with original sound)

Twitter

  • Tweet content: 280 characters

  • Media: Up to 4 pictures or 1 GIF or 1 video

  • Picture: Up to 3MB per picture (JPG,PNG), 4x4 up to 8192x8192 pixels

  • GIF: 15MB

  • Video: 512MB, between 0,5 and 140 seconds

  • Profile Content/Description: 160 characters

  • Twitter always makes 23 characters from a URL, no matter how many characters the URL really has

YouTube

  • Title: 100 characters

  • Description: 5,000 characters

  • Video: 128GB

  • Channel cover image: 2560 x 1440 pixels

  • Profile picture: 800 x 800 pixels

  • Thumbnail: 1280x720 pixels

  • Companion banner: 300x60 pixels

LinkedIn

  • Title: 200 characters

  • Description: 256 characters (no longer visible in the new LinkedIn user interface)

  • Content: 3,000 characters

  • Media: Up to 9 pictures or 1 video

  • Image: 1200x 627 pixels

  • Picture: 10MB

  • Background image: 1536 x 768 pixels

  • Logo: 400 x 400 pixels

  • Hero Image: 974 x 330 pixels

  • Logo: 60 x 60 pixels

  • Thumbnail image for link posts: Max. size 2MB

Instagram

  • Content: 2,200 characters (maximum 30 hashtags & 20 @mentions)

  • Picture: max. 10 pictures

  • Maximum file size: 8MB

  • Aspect ratio: Must be between 4:5 and 1,91:1

  • Width must be between 320px and 1440px

  • Height is validated against the aspect ratio restrictions

  • Allowed image formats: JPEG

  • Story: 1080 x1920 pixels

👉 Reels

  • Video format: MOV or MP4 (MPEG-4)

  • Audio codec: AAC, max. 48khz, mono or stereo

  • Video codec: HEVC or H.264

  • Frame rate: 23-60 frames per second

  • Maximum horizontal resolution: 1920 pixels

  • Aspect ratio: Must be between 0.01:1 and 10:1.
    💡 Recommended: Ratio of 9:16

  • Video bit rate: VBR, max. 5 Mbit/s

  • Audio bit rate: 128 Kbit/s

  • Duration: max. 15 minutes, min. 3 seconds

  • Picture size: max. 100 MB

  • Cover images are not supported

  • Audio naming is not supported ( Reels are published with original sound)

💡 Only reels that are between 5 and 90 seconds and have an aspect ratio of 9:16 have a chance of being displayed in the Reel tab of Instagram.

👉 Videos

  • Duration between 3 seconds and 60 seconds

  • Maximum file size: 100MB

  • Video Format: MOV or MP4 (MPEG-4)

  • Audio codec: AAC, max. 48khz, mono or stereo

  • Video codec: HEVC or H.264

  • Frame rate: 23-60 frames per second

  • Maximum horizontal resolution: 1920 pixels

  • Aspect ratio: Must be between 4:5 and 16:9

  • Vertical resolution is validated against the aspect ratio restrictions

  • Bitrate: VBR, maximum 5Mbps

Pinterest

  • Profile picture: 165 x 165 Pixel

  • Pin: 1000 x 1500 pixels, aspect ratio 2:3

  • Maximum file size: 20 MB

  • Title: 100 characters

  • Description: 500 characters

  • Board display: 222 x 150 pixels

Xing

  • Title: 100 characters

  • Content: 1,200 characters

  • Media: Not possible

  • Company logo: 285 x 70 pixels

  • Portfolio image: 150 x 150 pixels

Google Business Profiles

  • Images: jpg or png; max. 5MB; dimensions min. 250x250px

  • Text: 1.500 characters

  • Title: 58 characters

  • Terms and Conditions: 5.000 characters

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