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Network-specific Character and Media Limits
Network-specific Character and Media Limits

Find out which media files (photos, images, videos) you can use and what content limits (number, size, resolution, hashtags) apply

Mareike Kittner avatar
Written by Mareike Kittner
Updated over 8 months ago

The various networks have different guidelines for allowed file formats and character limits. Follow these guidelines to ensure that your post is published successfully on Facelift.

💡 If you use a format that is not allowed, the post may fail (Facelift will inform you immediately). If the format complies with the requirements of the network interface but not with the following specifications, automatic adjustments in the published post may occur (e.g. with a grey frame on the sides of an image).


Facebook

  • Text: 63,206 characters

  • Pictures: 4MB

  • Video: 1GB, no longer than 20 minutes, supported formats: 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, m2ts, m4v, mkv, mod, mov, mp4, mp, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, wmv; aspect ratio: between 9x16 and 16x9

  • Profile picture: 180 x 180 pixels

  • Profile cover picture: 820 x 315 pixels

  • Image Post: 1200 x 630 pixels (displayed as 470 x 246 pixels on Facebook)

  • Link post: 1200 x 627 pixels

  • Slideshow: Min. 3 and max. 7 images; max. 10 MB per image. If the images have different dimensions the API will crop and resize them to 600x600 pixels and create a square video. If all of the images are the same dimension the video will match that dimension.

Facebook Reels

  • Video format: mp4 (recommended)

  • Frame rate: 24 to 60 frames per second

  • Minimum resolution: 540 x 960 (540p)

    💡Recommended: 1080x1920

  • Aspect ratio: 9:16

  • Duration: max. 90 seconds, min. 3 seconds

  • Cover images are not supported

  • Audio naming is not supported ( Reels are published with original sound)

X

💡formerly known as Twitter

  • Post content: 280 characters

  • Media: Up to 4 pictures or 1 GIF or 1 video

  • Picture: Up to 5MB per picture (JPG,PNG), 4x4 to 8192x8192 Pixel

  • GIF: 15MB

  • Video: 512MB, between 0,5 and 140 seconds, up to 1280 x 1024 pixels

  • X always makes 23 characters from a URL, no matter how many characters the URL really has

YouTube

  • Title: 100 characters

  • Description: 5,000 characters

  • Video: 128GB

  • Channel cover image: 2560 x 1440 pixels

  • Profile picture: 800 x 800 pixels

  • Thumbnail: 1280x720 pixels

  • Companion banner: 300x60 pixels

YouTube Shorts

  • Duration: max. 60 seconds

  • Aspect ratio: 9:16

  • additionally, #shorts in the title or description increases the likelihood that YouTube will display the video in the shorts section.

LinkedIn

  • Title: 200 characters

  • Description: 256 characters (no longer visible in the new LinkedIn user interface)

  • Content: 3,000 characters

  • Media: Up to 9 pictures or 1 video

  • Image: up to 36152320 pixels

  • Video: length between 3 seconds to 30 minutes, file size up to 5 GB, file format: MP4

  • Picture: 10MB

  • Background image: 1536 x 768 pixels

  • Logo: 400 x 400 pixels

  • Hero Image: 974 x 330 pixels

  • Logo: 60 x 60 pixels

  • Thumbnail image for link posts: Max. size 2MB

Instagram

  • Content: 2,200 characters (maximum 30 hashtags & 20 @mentions)

  • Picture: max. 10 pictures

  • Maximum file size: 8MB

  • Aspect ratio: Must be between 4:5 and 1,91:1

  • Width must be between 320px and 1440px

  • Height is validated against the aspect ratio restrictions

  • Allowed image formats: JPEG

  • Story: 1080 x1920 pixels

Instagram Reels

  • Video format: MOV or MP4 (MPEG-4)

  • Audio codec: AAC, max. 48khz, mono or stereo

  • Video codec: HEVC or H.264

  • Frame rate: 23-60 frames per second

  • Maximum horizontal resolution: 1920 pixels

  • Aspect ratio: Must be between 0.01:1 and 10:1.
    💡 Recommended: Ratio of 9:16

  • Video bit rate: VBR, max. 25 Mbit/s

  • Audio bit rate: 128 Kbit/s

  • Duration: max. 15 minutes, min. 3 seconds

  • Picture size: max. 100 MB

  • Cover images:

    • JPEG

    • File size 8MB max.

    • Color Space: sRGB

    • Aspect Raio: We recommend 9:16 to avoid cropping or blank space. If the aspect ratio of the original image is not 9:16, we crop the image and use the middlemost 9:16 rectangle as the cover photo for the reel.

  • Audio naming is not supported ( Reels are published with original sound)

Pinterest

  • Profile picture: 165 x 165 Pixel

  • Pin: 1000 x 1500 pixels, aspect ratio 2:3

  • Maximum file size: 20 MB

  • Title: 100 characters

  • Description: 500 characters

  • Board display: 222 x 150 pixels

Xing

  • Title: 100 characters

  • Content: 1,200 characters

  • Media: Not possible

  • Company logo: 285 x 70 pixels

  • Portfolio image: 150 x 150 pixels

Google Business Profiles

  • Images: jpg or png; max. 5MB; dimensions min. 250x250px

  • Text: 1.500 characters

  • Title: 58 characters

  • Terms and Conditions: 5.000 characters

TikTok

  • Caption: 2.200 characters, including a maximum of 30 @mentions

  • Video format: .mp4, .mov oder .webm

  • Maximum file size: 1GB

  • Duration: max. 600 seconds, min. 3 seconds

  • Minimum Resolution: minimum height and minimum width of the video must be 360 pixels

  • Frame rate: 23-60 frames per second

Threads

  • Text: up to 500 characters

    • Hashtags: Only the first hashtag is linked to the Threads hashtag search, others are displayed as text.

    • Links: If you insert a link, the post is automatically converted into a link post.

  • Images:

    • JPEG or PNG

    • File size 8MB max.

    • Color Space: sRGB, other color spaces will have their color spaces converted to sRGB

    • Aspect Ratio Limit: 10:1

    • Minimum Width: 320 pixels (will be scaled up to the minimum if necessary)

    • Maximum Width: 1440 pixels (will be scaled down to the maximum if necessary)

  • Video:

    • MOV or MP4 (MPEG-4 Part 14)

    • Audio Codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

    • Audio Bitrate: 128 kbps

    • Video Codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling

    • Video Bitrate: VBR, 25 Mbps maximum

    • Frame Rate: 23-60 FPS

    • Picture Size:

      • Maximum Columns (horizontal pixels): 1920

      • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space

    • Duration: 300 seconds (5 minutes) maximum, minimum longer than 0 seconds

    • File Size: 1 GB maximum

  • Carousels: must have a maximum of 10 children and a minimum of 2 children

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