Different social networks have different requirements for file formats, media specifications, and character limits. Follow the specifications below to ensure that your posts can be published successfully via Facelift.
💡 If your content does not meet the requirements of the network, Facelift will usually inform you before publishing. Facelift supports images up to 15 MB and videos up to 1 GB. These limits apply when publishing through Facelift, even if a social network allows larger files. If your file is larger, you can still publish it directly through the respective social network.
Text
Maximum length: 63,206 characters
Image
Maximum file size: 4 MB
Profile picture: 180 × 180 pixels
Profile cover image: 820 × 315 pixels
Image post: 1200 × 630 pixels
Link post: 1200 × 627 pixels
Reels
Recommended format: MP4
Frame rate: 24 to 60 frames per second
Minimum resolution: 540 × 960 pixels
Recommended resolution: 1080 × 1920 pixels
Aspect ratio: 9:16
Duration: 3 to 90 seconds
Maximum title length: 255 characters
Maximum file size: 1 GB
Additional limitations
Cover images are not supported.
Audio naming is not supported. Reels are published with the original sound.
Stories
Maximum video duration: 60 seconds
A photo or video uploaded for a Story cannot have been used in a previously published post.
Slideshow
Number of images: 3 to 7
Maximum file size: 10 MB per image
Images with different dimensions are cropped and resized to 600 × 600 pixels to create a square video.
If all images have the same dimensions, the video retains those dimensions.
Text
Maximum length: 2,200 characters
Maximum number of hashtags: 30
Maximum number of mentions: 20
Media
Up to 10 images
Image
Format: JPEG
Maximum file size: 8 MB
Width: 320 to 1440 pixels
Aspect ratio: Between 4:5 and 1.91:1
The image height is validated based on the permitted aspect ratio.
Story
Recommended resolution: 1080 × 1920 pixels
Instagram Reels
Formats: MOV, MP4
Video codecs: HEVC, H.264
Audio codec: AAC
Maximum audio sample rate: 48 kHz
Audio channels: Mono or stereo
Frame rate: 23 to 60 frames per second
Maximum horizontal resolution: 4096 pixels
Aspect ratio: Between 0.01:1 and 10:1
Recommended aspect ratio: 9:16
Audio bit rate: 128 Kbit/s
Video bit rate: 50 Mbit/s
Maximum file size: 450 MB
Duration: 3 seconds to 15 minutes
Cover image
Format: JPEG
Maximum file size: 8 MB
Color space: sRGB
Recommended aspect ratio: 9:16
Images with a different aspect ratio are cropped to the centered 9:16 area.
Additional limitations
Maximum image size: 100 MB
Audio naming is not supported. Reels are published with the original sound.
Threads
Text
Maximum length: 500 characters
Only the first hashtag is linked to the Threads hashtag search. Additional hashtags are displayed as regular text.
Adding a link automatically converts the post into a link post.
Image
Formats: JPEG, PNG
Maximum file size: 8 MB
Color space: sRGB
Other color spaces are converted to sRGB.
Maximum aspect ratio: 10:1
Width: 320 to 1440 pixels
Images outside this range are scaled automatically.
Video
Formats: MOV, MP4
Video codecs: HEVC, H.264
Audio codec: AAC
Maximum audio sample rate: 48 kHz
Audio channels: Mono or stereo
Audio bit rate: 128 Kbit/s
Video bit rate: Variable bit rate, maximum 25 Mbit/s
Frame rate: 23 to 60 frames per second
Maximum width: 1920 pixels
Aspect ratio: Between 0.01:1 and 10:1
Recommended aspect ratio: 9:16
Maximum file size: 1 GB
Maximum duration: 5 minutes
Carousel
Number of items: 2 to 20
Text
Maximum title length: 200 characters
Maximum description length: 256 characters
Maximum content length: 3,000 characters
The description is no longer visible in the current LinkedIn user interface.
Media
Up to 9 images or 1 video
Image
Maximum file size: 10 MB
Maximum resolution: 36,152,320 pixels
Background image: 1536 × 768 pixels
Company logo: 400 × 400 pixels
Hero image: 974 × 330 pixels
Small logo: 60 × 60 pixels
Maximum thumbnail file size for link posts: 2 MB
Video
Format: MP4
Maximum file size: 500mb
Duration: 3 seconds to 30 minutes
YouTube
Text
Maximum title length: 100 characters
Maximum description length: 5,000 characters
Video
Maximum file size: 1 GB
Images
Channel cover image: 2560 × 1440 pixels
Profile picture: 800 × 800 pixels
Thumbnail: 1280 × 720 pixels
Companion banner: 300 × 60 pixels
YouTube Shorts - Video
Maximum duration: 3 Minutes
Aspect ratio: 9:16
Recommendation
Adding
#shortsto the title or description can increase the likelihood that YouTube displays the video in the Shorts section.
X
Formerly known as Twitter.
Text
Maximum length: 280 characters
URLs always count as 23 characters, regardless of their actual length.
Media
Up to 4 images, 1 GIF, or 1 video
Image
Formats: JPG, PNG, WebP
Maximum file size: 5 MB per image
Dimensions: Between 4 × 4 and 8192 × 8192 pixels
GIF
Maximum file size: 15 MB
Video
Maximum file size: 512 MB
Duration: 0.5 to 140 seconds
Maximum resolution: 1280 × 1024 pixels
TikTok
Text
Maximum caption length: 2,200 characters
Maximum number of mentions: 30
Video
Formats: MP4, MOV, WEBM
Maximum file size: 1 GB
Duration: 3 to 600 seconds
Minimum width: 360 pixels
Minimum height: 360 pixels
Frame rate: 23 to 60 frames per second
Bluesky
Text
Maximum length: 300 characters
Maximum number of hashtags: 8
Posts can also contain links, mentions, and tags.
Link
A preview image can be added to a link.
After selecting a link preview image, no additional media image can be added.
Image
Up to 4 images per post
Formats: PNG, JPG, WEBP
Maximum file size: 2 MB per image
Aspect ratio: Any
Images taller than 2:1 are cropped in the feed.
Alternative text is required for every image.
Video
1 video per post
Formats: MP4
Maximum file size: 300 MB
Maximum duration: 60 seconds
Aspect ratio: Between 4:1 and 9:22
The thumbnail cannot be changed.
Subtitles cannot be added.
Snapchat
Media
1 image or 1 video
Image
Formats: JPEG, PNG
Maximum file size: 5 MB
Minimum resolution: 540 × 960 pixels
Aspect ratio: 9:16 only
Video
Formats: MP4
Maximum file size: 1 GB
Minimum resolution: 540 × 960 pixels
Aspect ratio: 9:16 only
Duration:
Story: 5 to 60 seconds
Saved Story: combined duration of all snaps cannot exceed 5 minutes
Google Business Profiles
Text
Maximum text length: 1,500 characters
Maximum title length: 58 characters
Maximum terms and conditions length: 5,000 characters
Image
Formats: JPG, PNG
Maximum file size: 5 MB
Minimum dimensions: 250 × 250 pixels
Text
Maximum title length: 100 characters
Maximum description length: 500 characters
Image
Maximum file size: 15 MB
Recommended pin dimensions: 1000 × 1500 pixels
Recommended aspect ratio: 2:3
Profile picture: 165 × 165 pixels
Board display: 222 × 150 pixels
Video
Formats: MP4, MOV, WEBM
Maximum file size: 1 GB
Duration: 4 to 900 seconds
Text
Maximum title length: 100 characters
Maximum content length: 1,200 characters
Media
Media attachments are not supported.
Images
Company logo: 285 × 70 pixels
Portfolio image: 150 × 150 pixels