The various networks have different guidelines for allowed file formats and character limits. Follow these guidelines to ensure that your post is published successfully on Facelift.
💡 If you use a format that is not allowed, the post may fail (Facelift will inform you immediately). If the format complies with the requirements of the network interface but not with the following specifications, automatic adjustments in the published post may occur (e.g. with a grey frame on the sides of an image).
Text: 63,206 characters
Pictures: 4MB
Video: 1GB, no longer than 20 minutes, supported formats: 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, m2ts, m4v, mkv, mod, mov, mp4, mp, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, wmv; aspect ratio: between 9x16 and 16x9
Profile picture: 180 x 180 pixels
Profile cover picture: 820 x 315 pixels
Image Post: 1200 x 630 pixels (displayed as 470 x 246 pixels on Facebook)
Link post: 1200 x 627 pixels
Slideshow: Min. 3 and max. 7 images; max. 10 MB per image. If the images have different dimensions the API will crop and resize them to 600x600 pixels and create a square video. If all of the images are the same dimension the video will match that dimension.
Facebook Reels
Video format: mp4 (recommended)
Frame rate: 24 to 60 frames per second
Minimum resolution: 540 x 960 (540p)
💡Recommended: 1080x1920
Aspect ratio: 9:16
Duration: max. 90 seconds, min. 3 seconds
Cover images are not supported
Audio naming is not supported ( Reels are published with original sound)
X
💡formerly known as Twitter
Post content: 280 characters
Media: Up to 4 pictures or 1 GIF or 1 video
Picture: Up to 5MB per picture (JPG,PNG), 4x4 to 8192x8192 Pixel
GIF: 15MB
Video: 512MB, between 0,5 and 140 seconds, up to 1280 x 1024 pixels
X always makes 23 characters from a URL, no matter how many characters the URL really has
YouTube
Title: 100 characters
Description: 5,000 characters
Video: 128GB
Channel cover image: 2560 x 1440 pixels
Profile picture: 800 x 800 pixels
Thumbnail: 1280x720 pixels
Companion banner: 300x60 pixels
YouTube Shorts
Duration: max. 60 seconds
Aspect ratio: 9:16
additionally, #shorts in the title or description increases the likelihood that YouTube will display the video in the shorts section.
Title: 200 characters
Description: 256 characters (no longer visible in the new LinkedIn user interface)
Content: 3,000 characters
Media: Up to 9 pictures or 1 video
Image: up to 36152320 pixels
Video: length between 3 seconds to 30 minutes, file size up to 5 GB, file format: MP4
Picture: 10MB
Background image: 1536 x 768 pixels
Logo: 400 x 400 pixels
Hero Image: 974 x 330 pixels
Logo: 60 x 60 pixels
Thumbnail image for link posts: Max. size 2MB
Content: 2,200 characters (maximum 30 hashtags & 20 @mentions)
Picture: max. 10 pictures
Maximum file size: 8MB
Aspect ratio: Must be between 4:5 and 1,91:1
Width must be between 320px and 1440px
Height is validated against the aspect ratio restrictions
Allowed image formats: JPEG
Story: 1080 x1920 pixels
Instagram Reels
Video format: MOV or MP4 (MPEG-4)
Audio codec: AAC, max. 48khz, mono or stereo
Video codec: HEVC or H.264
Frame rate: 23-60 frames per second
Maximum horizontal resolution: 1920 pixels
Aspect ratio: Must be between 0.01:1 and 10:1.
💡 Recommended: Ratio of 9:16
Video bit rate: VBR, max. 25 Mbit/s
Audio bit rate: 128 Kbit/s
Duration: max. 15 minutes, min. 3 seconds
Picture size: max. 100 MB
Cover images:
JPEG
File size 8MB max.
Color Space: sRGB
Aspect Raio: We recommend 9:16 to avoid cropping or blank space. If the aspect ratio of the original image is not 9:16, we crop the image and use the middlemost 9:16 rectangle as the cover photo for the reel.
Audio naming is not supported ( Reels are published with original sound)
Profile picture: 165 x 165 Pixel
Pin: 1000 x 1500 pixels, aspect ratio 2:3
Maximum file size: 20 MB
Title: 100 characters
Description: 500 characters
Board display: 222 x 150 pixels
Title: 100 characters
Content: 1,200 characters
Media: Not possible
Company logo: 285 x 70 pixels
Portfolio image: 150 x 150 pixels
Google Business Profiles
Images: jpg or png; max. 5MB; dimensions min. 250x250px
Text: 1.500 characters
Title: 58 characters
Terms and Conditions: 5.000 characters
TikTok
Caption: 2.200 characters, including a maximum of 30 @mentions
Video format: .mp4, .mov oder .webm
Maximum file size: 1GB
Duration: max. 600 seconds, min. 3 seconds
Minimum Resolution: minimum height and minimum width of the video must be 360 pixels
Frame rate: 23-60 frames per second
Threads
Text: up to 500 characters
Hashtags: Only the first hashtag is linked to the Threads hashtag search, others are displayed as text.
Links: If you insert a link, the post is automatically converted into a link post.
Images:
JPEG or PNG
File size 8MB max.
Color Space: sRGB, other color spaces will have their color spaces converted to sRGB
Aspect Ratio Limit: 10:1
Minimum Width: 320 pixels (will be scaled up to the minimum if necessary)
Maximum Width: 1440 pixels (will be scaled down to the maximum if necessary)
Video:
MOV or MP4 (MPEG-4 Part 14)
Audio Codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)
Audio Bitrate: 128 kbps
Video Codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling
Video Bitrate: VBR, 25 Mbps maximum
Frame Rate: 23-60 FPS
Picture Size:
Maximum Columns (horizontal pixels): 1920
Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space
Duration: 300 seconds (5 minutes) maximum, minimum longer than 0 seconds
File Size: 1 GB maximum
Carousels: must have a maximum of 10 children and a minimum of 2 children