The interfaces (APIs) of the different networks partially limit the possibilities in publishing via Facelift. This article summarizes everything you need to know about publishing Facebook posts.

Post formats

Page mentions

Time-shifted publishing

Darkpost and Scheduling by Facebook

Definition of the target group

Branded content

Multilingual posts

Post formats

You have several options for Facebook posts.

  • Photo: Text and one or more images that you add from your media library

    💡You can add alternative text to your photo for improving accessibility.

  • Video: Text and a video that you add from your media library. You can add tags, a thumbnail and subtitles (from an SRT file)

  • Status: Simple text

  • Slideshow: Text and a slideshow of several images that you add from your media library. Also, adjust the display and transition time of the images

  • Carousel: Text and a carousel of different images from a link

  • Link: Text and a link including preview. For verified domains, you can edit the link preview. Depending on the type of verification, you may have to click on Domain Verification under the link after entering the link. You can adjust the name, caption, description and image of the link.

    💡When you paste the link of a Facebook post, no preview is generated.

  • Reel: A Reel post with a video from your media library.

Due to limitations in Facebook's interface (API), some post types cannot be published via Facelift. These are as follows:

  • Facebook Storys

  • Facebook Group Posts

  • Facebook Surveys

  • Facebook Shop Posts

  • Facebook Live Videos

  • Facebook Events

Page mentions

You can mention other Facebook business profiles in your posts with an @mention. Type an @ in the text field and add the page title directly behind it. You will be shown suggestions in a drop-down menu from which you can select the appropriate page.

Time-shifted publishing

If you have selected several Facebook pages to publish a post, you can publish the post at different times. To do this, move the cursor over one of the pages and enter the time offset from the originally selected publication time.

💡 You can also save the time settings as a publication template and select them for later publications.

Darkpost and Scheduling by Facebook

Mark a Facebook post as a dark post to send it to Facebook without publishing it in the newsfeed. You can then promote the post and turn it into a paid post.

You also have the option to check the box Scheduling by Facebook. The post will then be sent directly to Facebook and published at the appropriate time (before that it is considered a dark post). In this way, you can already use it there before publication and, for example, promote it. Please note that the post can only be edited directly via Facebook.

Definition of the target group

  • News Feed Targeting: Limit who can see your post in their newsfeed. Keep in mind that this will reduce the reach of your post.

  • Audience Restrictions: The settings you make here apply both to the newsfeed and the visibility of the post on the selected Facebook page.

💡 Please note that the countries, regions and cities may not overlap in location targeting. If, for example, you only want to play your post for the city of Hamburg, it is sufficient to set Hamburg as the city. It is unnecessary to make the additional setting for Germany and make the post fail.

Branded Content

💡 Facebook defines branded content as "content from a creator or publisher that features or is influenced by a business partner for mutual benefit".

You can mark this type of cooperation as branded content when creating posts in the publisher. Your Facebook page must be verified for this. The use is governed by Facebook's guidelines for branded content. You can identify verified pages by the open lock symbol next to the profile name in the profile selection in the post creation.

Multilingual posts

Create multilingual posts to display posts in the correct language depending on the language settings of the Facebook user. This feature is handy for posts you want to publish on Facebook pages of companies that operate in multilingual regions or countries, such as Switzerland.

By clicking on the arrow next to the Create Post button, you can select Create Multilingual Post.

First, fill in the general settings and start with the default language. Then add further languages and adjust the text accordingly. The restriction of the target group will now be adjusted accordingly. The default language is important because all users with a language setting for which you have not created a separate version will see your post in the default language.

Once you have finished editing, you can create all the posts at once. Note that this will create multiple posts (one for each language).

💡 Support for this feature has been officially discontinued by Facebook. Therefore, we cannot guarantee support for this function either. Nevertheless, we would like to make this helpful function available to you as long as possible.

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