The interfaces (APIs) of the different networks partially limit the possibilities of publishing via third-party providers like Facelift. This article summarizes everything you need to know about publishing Facebook posts.

Post formats

Page mentions

Time-shifted publishing

Darkpost and Scheduling by Facebook

Definition of the target group

Branded content

Multilingual posts

You have several options for Facebook posts.

Due to limitations in Facebook's interface (API), some post types cannot be published via Facelift. These are as follows:

You can mention other Facebook business profiles in your posts with an @mention. Type an @ in the text field and add the page title directly behind it. You will be shown suggestions in a drop-down menu from which you can select the appropriate page.

If you have selected several Facebook pages to publish a post, you can publish the post at different times. To do this, move the cursor over one of the pages and enter the time offset from the originally selected publication time.

💡 You can also save the time settings as a publication template and select them for later publications.

Mark a Facebook post as a dark post to send it to Facebook without publishing it in the newsfeed. You can then promote the post and turn it into a paid post.

You also have the option to check the box Scheduling by Facebook. The post will then be sent directly to Facebook and published at the appropriate time (before that it is considered a dark post). In this way, you can already use it there before publication and, for example, promote it. Please note that the post can only be edited directly via Facebook.

💡 To be able to select Scheduling by Facebook, set a date and time in the header of the post creation. The scheduled posting time must be between 15 minutes and 30 days.

💡 Please note that the countries, regions and cities may not overlap in location targeting. If, for example, you only want to play your post for the city of Hamburg, it is sufficient to set Hamburg as the city. It is unnecessary to make the additional setting for Germany and make the post fail.

💡 Facebook defines branded content as "content from a creator or publisher that features or is influenced by a business partner for mutual benefit".

You can mark this type of cooperation as branded content when creating posts in the publisher. Your Facebook page must be verified for this. The use is governed by Facebook's guidelines for branded content. You can identify verified pages by the open lock symbol next to the profile name in the profile selection in the post creation.

Create multilingual posts to display posts in the correct language depending on the language settings of the Facebook user. This feature is handy for posts you want to publish on Facebook pages of companies that operate in multilingual regions or countries, such as Switzerland.

By clicking on the arrow next to the Create Post button, you can select Create Multilingual Post.

First, fill in the general settings and start with the default language. Then add further languages and adjust the text accordingly. The restriction of the target group will now be adjusted accordingly. The default language is important because all users with a language setting for which you have not created a separate version will see your post in the default language.

Once you have finished editing, you can create all the posts at once. Note that this will create multiple posts (one for each language).

💡 Support for this feature has been officially discontinued by Facebook. Therefore, we cannot guarantee support for this function either. Nevertheless, we would like to make this helpful function available to you as long as possible.