The interfaces (APIs) of the different networks partially limit the possibilities in publishing via facelift. This article summarizes everything you need to know about publishing Instagram posts.

Post formats

Direct Publishing and Mobile-App Publishing

Page mentions and User Tagging

Location Tagging


Post formats

You can create different post formats for Instagram. There is a distinction between direct publishing and mobile app publishing. Read on in this article for a more detailed explanation.

  • Photo/Video: Text and a photo or video from your media library. You can schedule photo or video posts via direct publishing or via mobile app publishing.

  • Carousel: Text and up to ten photos and/or videos from your media library. You can schedule Carousel posts via direct publishing or via mobile app publishing

  • Story: Instagram Story posts with photos and/or videos from your media library. Stories must be scheduled via mobile app publishing.

  • Reel: A Reel post with a video from your media library. If Allow remixing is enabled, it will be possible to remix published Reels. It can be changed manually in the App.

You have the option of publishing the first comment directly with the post. This can be used for hashtags, for example.

Publishing Instagram live videos is not possible via facelift.

Direct Publishing and Mobile-App Publishing

Depending on the post format, in the first step of the post creation for Instagram, you have to choose whether you want to publish directly via facelift or via the facelift app.

Direct Publishing for Instagram works the same way as you know it from the other networks. You can schedule the post directly via facelift as usual, and it will be published at the specified time.

If you select Mobile-App Publishing, you can also schedule the post via facelift so that it also appears in your Post Plan. At the scheduled time, however, it must be finally published via the facelift app (available for iOS and Android) with just a few clicks. Mobile-App Publishing is necessary for story posts, as Instagram's interface (API) does not allow such posts to be published via the desktop.

💡 Learn how mobile app publishing works in this article.

Page mentions and User Tagging

You can mention other Instagram profiles in the text of your posts with an @mention. To do this, type an @ in the text field and add the Instagram handle (username) directly behind it. In this case, you will not be shown a drop-down menu. So make sure that the handle is correct.

You also have the option of tagging profiles directly in the image. This is possible as soon as you have added a picture to your post. Then click on the desired position in the image in the post preview. A new window will open where you can enter the Instagram handle (username).

Again, no drop-down menu is provided, so you should be sure that you have entered the handle correctly (without @). Also, note that only public profiles can be marked. The post will otherwise fail. To mark more profiles, repeat the process. You can see the tags directly in the post preview and move them via Drag & Drop.

Location Tagging

You can also add location information directly in facelift for Instagram posts. To do this, click on Add location under the point Location Tagging and type in the desired location. A drop-down menu will show you suggestions from which you can choose. The selected location will then also be visible in the post preview.

Click on the arrow next to the location to go to the linked Facebook page.

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