You may have noticed that the organic reach displayed in Facebook Statistics differs from that in Facelift.

In the Dashboard, you can display various KPIs for Facebook pages. You can display the total reach of a specific Facebook page or divide it into viral, paid or organic users in even more detail via the widget settings. Facebook only offers you the division into organic and paid users. Facebook summarises the viral users directly in the total reach. Therefore, the values in the Facelift Dashboard and the Facebook statistics differ.

In addition, Facelift offers you the possibility to choose any time period. However, this means that the values in Facelift are counted daily - i.e. users reached several times can also appear several times in the key figure. On the other hand, Facebook shows you the values for the selected period without adding them up.

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