Select one of the following Facebook widgets to go to the corresponding help article and get information about the widget.
Facebook Post KPIs
The Facebook Post KPIs widget enables you to evaluate individual posts. For this it is necessary that you tag your posts. Now select the post you want to evaluate and the corresponding KPIs.
Reach Total: Describes the number of individual users (unique) who have seen the selected post (organic and paid) in the defined period.
Reach Organic: Describes the number of individual users (unique) who have seen the selected post organically in the defined period.
Reach Paid: Describes the number of individual users (unique) who have seen the selected post via paid in the defined period.
Engagement Total: Shows the number of all comments, likes, reactions, clicks and shares on the selected post.
Reactions: Likes and reactions to the selected post, including shared content.
Comments: Number of comments on the post, including shared content.
Shares: Number of shares of the post.
Engagement Rate: The percentage of the people that have seen this post and engaged with it (Engaged Users divided by Reach).
Clicks Total: Total clicks on the post (click on name, picture, profile picture, etc.).
Image Clicks: Number of clicks on the picture in the post.
Link Clicks: Number of clicks on the link in the post.
Other Clicks: Number of clicks on, for example, the page title See more or similar.
CTR: All clicks of the post divided by the post's reach (displayed in percent).
Unfollow Page: Number of users who clicked on Unsubscribe from posts on this page.
Hide Post: Users who clicked hide on the individual post.
Report as Spam: Users reported the post as spam.
Unlike Page: In the post, the user has decided not to like the page anymore.
Facebook Posts
In this widget, Facebook posts from a defined period can be displayed in descending or ascending order according to the following criteria.
In addition, you have the option to filter by tags from the publisher.
Top posts: Shows the selected number of posts with the highest engagement rates.
Flop posts: Shows the selected number of posts with the lowest engagement rates.
💡 Note that the engagement rate is the ratio of engagement to impressions.
A post with few interactions, for example, can be a top post if it has been seen by comparatively few people (impressions). Because this results in a high engagement rate.
Recent posts: Shows the selected number of recent posts.
Open posts: Shows the selected number of unresolved posts of the Unified Inbox in the Engagement.
Flagged posts: Shows the selected number of marked posts in the Unified Inbox in the Engagement.
Facebook KPIs
This widget shows you the most important KPIs for your Facebook pages for a certain period of time. Comparative KPIs can also be viewed. The following KPIs can be viewed in the widget:
Clicks: The number of clicks on any content on your page.
Engaged Users: The number of users interacting with your page. Each click is counted as an interaction. You can also view this on a daily basis in the Facebook Page Analysis widget.
New Likes: The number of new likes in the selected time range.
Page Like Removes: Number of unlikes on your page during the selected time period.
Page Likes: The number of actual Likes on the final day of the selected period.
ø Fans online per day: The number of fans who saw your posts on Facebook on a particular day.
Total Impressions: The number of people who saw any content from or about your page. These include posts, visits, and social information from people interacting with your site. The values are not unique. This means multiple views by the same person are also counted several times.
Organic Impressions: The number of people who saw any content from or about your page through unpaid distribution. These include posts, visits and social information from people interacting with your page. The values are unique on a daily basis.
Viral Impressions: The number of people who have seen any content from or through your social information page. The values are unique on a daily basis.
Paid Impressions: The number of people to whom any content from or through your page has been shown through paid distribution, such as an ad. The values are unique on a daily basis.
Total Reach: The number of people who saw any content from or about your site. These include posts, visits, and social information from people interacting with your site. The values are unique on a daily basis. Each user who has seen a post is only counted once, even if they have come into contact with the same post several times.
Organic Reach: The number of people who saw any content from or about your site through unpaid distribution. These include posts, visits and social information from people interacting with your site. The values are unique on a daily basis.
Paid Reach: The number of people to whom any content from or about your page has been shown through paid distribution, such as an ad. This value is unique on a daily basis.
Viral Reach: The number of people who saw any content from or through your social information page. This value is unique on a daily basis.
Negative Feedback by Type: The number of users who have hidden your posts, no longer follow your page, etc.
Page Views: The number of people's page views, whether they're signed in to Facebook or not.
Place Check-ins total: The number of Facebook users who have indicated that they have been at your place: User XY was here.
Total Post Reach: The number of people who saw posts from your page. This value is unique on a daily basis.
Organic Post Reach: The number of people who saw your page's posts through unpaid distribution. This value is unique on a daily basis.
Paid Post Reach: The number of people who saw your page's paid-up posts, such as an ad. This value is unique on a daily basis.
Viral Post Range: The number of people who have seen posts from your social information page. This value is unique on a daily basis.
💡 You wonder why your values differ from the ones natively on Facebook? Find the answer here.
Engagement Facebook
A list of your connected Facebook pages including a display of the open items of these pages from the Facelift Engagement.
Left column (single person): Open items in Engagement that are assigned to you.
Middle column (two people): Open items in Engagement that are assigned to others.
Right column (mailbox): Open items in Engagement that are not assigned to any owner.
Facebook Page Insights
Choose from many KPIs of your Facebook page and have them displayed in graphs. You can select one, but also several Facebook pages.
Likes
Page Likes: Displays the history of the pages likes for your Facebook page in the selected period.
Net Page Likes: Shows the history of the net Likes. Likes - Unlikes = Net Likes.
Page Like Sources: Breakdown of likes for the page at the places on Facebook where the page has most frequently received likes. These are mostly sources that are not defined further by Facebook.
💡 Please note that the metrics of followers and page likes are different. In the new Facebook page version, it is possible to like pages and not follow them.
Reach
Post Reach: The number of people for whom your post was provided, broken down into Total, Organic, Viral and Paid.
Negative Feedback: The number of hidden posts that have been reported as spam or being unliked.
Positive Feedback: The number of likes, comments, and shared content.
Total Reach: The number of people who saw any content on your page, including posts, posts from other users, page like ads, and mentions.
Visits
Consumption by Type: This shows the number of clicks on your content, broken down by type, e.g. photo views, link clicks, etc.
Page Views: This shows the history of page views of your page over the selected period.
Top 10 External Referrers: This shows the 10 pages outside of Facebook that most frequently led to your Facebook page.
Other Page Activity: This shows other types of page activity, e.g. mentions, posts from other users or check-ins.
Engaged Users: This shows the number of users interacting with your page. Each click is counted as an interaction.
Behavior
Page Fans Online (hourly): This shows at what time of day fans of your page were online. An average value is calculated based on the selected period.
Page Fans Online (daily): This shows on which days of the week fans of your page were online. An average value is calculated based on the selected period.
Fans
💡 A fan is a person who has marked your Facebook page with Like.
Gender and Age Brackets: Enumerates the number of your fans by gender and age group. The total number of fans is used, regardless of the selected time period.
Location (City): This shows the cities percentage that most of your fans come from.
Location (Country): This shows the countries percentage that most of your fans come from.
Locale Settings (Language and Countries): This shows the language and country settings in percentage that your fans use.
Other
Impressions: This shows the total number of impressions of content associated with your page.
Tag Overview: This shows the frequency of usage of each tag in posts, comments, and messages.
Facebook Page Group Insights
Choose from many KPIs of any Facebook page group and have them displayed in graphs.
Likes
Page Likes: Displays the history of the likes in the selected period.
Net Page Likes: This shows the history of the net Like. Likes - Unlikes = Net Likes.
Page Like Sources: Breakdown of likes for the page at the places on Facebook where the pages have most frequently received Likes. These are mostly sources that are not defined further by Facebook.
Reach
Post Reach: The number of people for whom your post was provided, broken down into Total, Organic, Viral and Paid.
Negative Feedback: The number of hidden posts that have been reported as spam or being unliked.
Positive Feedback: The number of likes, comments, and shared content.
Total Reach: The number of people who saw any content on your pages, including posts, posts from other users, page like ads, and mentions.
Visits
Consumption by Type: This shows the number of clicks on your content, broken down by type, e.g. photo views, link clicks, etc.
Pages Views: This shows the history of page views of your pages over the selected period.
Top 10 External Referrers: This shows the 10 pages outside of Facebook that most frequently led to your Facebook pages.
Other Pages Activity: This shows other types of pages activity, e.g. mentions, posts from other users or check-ins.
Engaged Users: This shows the number of users interacting with your pages. Each click is counted as an interaction.
Behavior
Pages Fans Online (hourly): This shows, at what time of day fans of your pages were online. An average value is calculated based on the selected period.
Pages Fans Online (daily): This shows on which days of the week fans of your pages were online. An average value is calculated based on the selected period.
Fans
Gender and Age Brackets: Enumerates the number of your fans by gender and age group. The total number of fans is used, regardless of the selected time period.
Location (City): This shows the cities percentage that most of your fans come from.
Location (Country): This shows the countries percentage that most of your fans come from.
Locale Settings (Language and Countries): This shows the language and country settings in percentage that your fans use.
Other
Impressions: This shows the total number of impressions of content associated with your pages of the group.
Tag Overview: This shows the frequency of usage of each tag in posts, comments, and messages.
Facebook Status
This widget shows you an official status message from Facebook, which informs you about technical difficulties.
Facebook Post Performance
The Facebook Post Performance Widget shows helpful KPIs of your posts and helps you analyse them.
In the Widget, you can see a short preview of the post and the type of post. In addition, you have the option to filter by campaigns and tags from the publisher.
💡 In the Facebook Post Performance Widget, you cannot filter for campaigns with the status draft. To do this, switch to the Post Performance section of the Publisher.
The following KPIs are also displayed for your posts:
Reach: How often has your Facebook post been viewed?
💡 These impressions are unique impressions, i.e. the number of Facebook accounts that viewed your post. If a Facebook account viewed the post more than once, it still counts as a single impression.
Engagements: The number of likes, comments, shares, etc. on your post.
Engagement Rate: The percentage of the people that have seen this post and engaged with it (Engaged Users divided by Reach).
Engaged Users: The number of unique people who engaged with your page post, for example by commenting, liking, sharing, or clicking elements of the post.
Reactions: Sum of all reactions to your post.
Comments: The number of comments on your post.
Shares: How often has your post been shared?