A benchmarking group is necessary to add profiles to this group that are to be compared with each other. Industry groups can also be compared with each other.
👑 Benchmarking is only included in certain Facelift plans and add-ons. Find out about plans and prices here.
Create a Benchmarking Group
In Benchmarking (Settings → Analyze) you create a new benchmarking group via + Create Group. Give the new group a name and save your changes first or add a profile directly.
A group can contain profiles from all supported networks (Facebook, Instagram, X, YouTube). Please note that a comparison can only be made between profiles of the same network.
💡 If you want to use Benchmarking for the first time, you will be asked to log in with your Facebook account. This results in a security query, after which the data can be accessed after a successful login.
Search and sort your groups
Using the options below you can search for an already created benchmarking group or display all groups in a tile view or list view. In addition, the groups can be sorted by name and creation date in ascending and descending order.
Compare with industry groups
You can create your own industry groups to compare profiles with the average of the profiles they contain. To do this, check the box for Industry Group next to the group name when creating a group.
You can then simply add such an industry group to another benchmarking group by clicking on + Add industry Group.