You can manage your desired Benchmarking profiles in the settings in the Analyze section→ and combine them into groups. You can find the associated data in Analyze→.

👑 Benchmarking is only included in certain Facelift plans and add-ons. Find out about plans and prices here.

Benchmarking is used for direct comparison and full analysis of significant competitors and entire sectors. You can adapt the set-up individually and sector-specifically to the market of your company. Decide for yourself whether you only want to compare your own profiles or also include competitor profiles.

👉 More about Benchmarking Profiles.

You can add various profiles of Facebook, X (formerly Twitter), Instagram and YouTube to different groups. Within the groups you have the possibility to compare the profiles in different categories in order to optimise your own social media strategy.

👉 More about Benchmarking Groups.

You can find the data for your benchmarking profiles in Analyze. Here you will find ready-made dashboards that you can use to analyze your benchmarking profiles.

👉 More about Benchmarking Analysis.