Frames represent periods of time that matter in your communication strategy. Think of campaigns, event weeks, or product launch phases. They help structure your planning and keep related activities aligned within a shared timeframe.
Content items represents individual pieces of communication, such as blog articles, newsletters, press releases, or other communication activities beyond social media. Each Content item can be planned, managed, and tracked independently.
Both Frames and Content items can be created with or without scheduled dates, so you can start planning even when the exact timing hasn't been decided.
💡 Frames and Content items are based on customizable Content Types (schemas), which must first be configured by Company Admins in the settings.
Setting up Frames and Content
Company Admins can configure Frame and Content types in the Orchestrate settings or directly through this link.
After opening the settings, click Add Content Type in the top-right corner. Choose whether you want to create a Frame or Content type, give it a name, and configure the fields.
You can customize the fields to match your team's workflows and information needs.
Once you're done, click Create New Schema. The new type will then be available in Frames, Content, and the Calendar.
How to use them
There are two ways to create Frames and Content items in Orchestrate.
1. From Frames or Content
Navigate to Frames or Content and click Create Frame or Create Content. Select one of the available Content Types configured by your Company Admin. If the Content Type you need isn't available, contact your Company Admin to have it added.
2. From the Calendar
Open the Calendar in Orchestrate and click the small arrow next to Create Post Set. From the dropdown, choose Create Frame or Create Content.
Adding details and managing progress
After selecting a Content Type, you can fill in the fields defined by your Company Admin. These fields depend on the selected type and can include descriptions, additional information, or other details relevant to your workflow.
You can also manage several aspects of your Frame or Content item:
Scheduling: Define when a Content item should be published or when a Frame should start and end. If the dates are not yet known, you can leave them empty and schedule the item later. Once scheduled, it will appear in the corresponding Calendar period.
Ownership: Assign an owner who is responsible for the Frame or Content item.
Tasks: Create and link tasks to organize the work involved. Tasks can be assigned to team members and have their own due dates and statuses.
Status: Track the progress of your Frame or Content item using statuses such as Draft, In Progress, or Published. Company Admins can configure custom statuses to match your team's workflow, so the available options may differ.
As work progresses, update the status to reflect the current stage. This helps everyone understand what's being worked on, what's planned, and what's already completed.