Here we document changes to our data sources and inform about ongoing issues. Further, you can subscribe to our data source newsletter to get proactively informed about changes here.
Currently known issues
Null values for mediaUrl and source column in following twitter data sources: twitterAnalyticsOwnTweets, twitterAnalyticsOwnReplies, twitterOwnTweets, twitterOwnReplies
February 2025
February 11th, 2025
We have added new metrics on facebookInsightsReels, instagramInsightsOwnPosts and instagramInsightsStories.
December 2024
December 5th, 2024
A number of Instagram Insights metrics will be deprecated on January 8th 2025 which was announced here under "Instagram Insights API: Metric Deprecation" section.
instagramInsights.emailContactsDay (DEPRECATED)
instagramInsights.phoneCallClicksDay (DEPRECATED)
instagramInsights.textMessageClicksDay (DEPRECATED)
instagramInsights.getDirectionsClicksDay (DEPRECATED)
instagramInsights.websiteClicksDay (DEPRECATED)
instagramInsights.profileViewsDay(DEPRECATED)
instagramInsightsOwnPosts.videoViews (DEPRECATED)
Note: We will further look into logical replacement. We will keep you updated.
November 2024
November 22nd, 2024
After further data analysis the following calculation has the closest match for the deprecated data source column facebookInsight.page_posts_impressions_organic_unique:
page_impressions_viral_unique + page_impressions_nonviral_unique
November 21st, 2024
We have updated the description from the following data source column 'facebookInsights.page_video_views'. Based on our own analysis Reels data are not included in this metric.
November 20th, 2024
We have missed to mark the following data source column 'facebookInsights.page_impressions_organic_unique' as deprecated. This is not available since September 16th, 2024. For more details please check the entry below under August 7th, 2024 where we have announced the Facebook deprecation.
November 18th, 2024
We have added new metrics on facebookAdsPostAds, metaAdsCampaigns and metaAdsCampaignsTimeSeries data sources to enable users to switch from the deprecated unique metrics to non-unique metrics as an alternative way of analyzing their performance.
facebookAdsPostAds.lead_non_unique (NEW)
facebookAdsPostAds.page_engagement_non_unique (NEW)
facebookAdsPostAds.post_engagement_non_unique (NEW)
facebookAdsPostAds.likes_non_unique (NEW)
facebookAdsPostAds.comments_non_unique (NEW)
facebookAdsPostAds.video_view_non_unique (NEW)
facebookAdsPostAds.link_click_non_unique (NEW)
facebookAdsPostAds.landing_page_view_non_unique (NEW)
facebookAdsPostAds.photo_view_non_unique (NEW)
facebookAdsPostAds.post_reaction_non_unique (NEW)
facebookAdsPostAds.outbound_click_non_unique (NEW)
facebookAdsPostAds.mobile_app_install_non_unique (NEW)
facebookAdsPostAds.fb_pixel_add_payment_info_non_unique (NEW)
facebookAdsPostAds.fb_pixel_add_to_cart_non_unique (NEW)
facebookAdsPostAds.fb_pixel_add_to_wishlist_non_unique (NEW)
facebookAdsPostAds.fb_pixel_complete_registration_non_unique (NEW)
facebookAdsPostAds.fb_pixel_custom_non_unique (NEW)
facebookAdsPostAds.fb_pixel_initiate_checkout_non_unique (NEW)
facebookAdsPostAds.fb_pixel_lead_non_unique (NEW)
facebookAdsPostAds.fb_pixel_purchase_non_unique (NEW)
facebookAdsPostAds.fb_pixel_search_non_unique (NEW)
facebookAdsPostAds.fb_pixel_view_content_non_unique (NEW)
facebookAdsPostAds.lead_grouped_non_unique (NEW)
facebookAdsPostAds.omni_purchase_non_unique (NEW)
metaAdsCampaigns.page_engagement_non_unique (NEW)
metaAdsCampaigns.post_engagement_non_unique (NEW)
metaAdsCampaigns.likes_non_unique (NEW)
metaAdsCampaigns.comments_non_unique (NEW)
metaAdsCampaigns.video_view_non_unique (NEW)
metaAdsCampaigns.link_click_non_unique (NEW)
metaAdsCampaigns.landing_page_view_non_unique (NEW)
metaAdsCampaigns.photo_view_non_unique (NEW)
metaAdsCampaigns.post_reaction_non_unique (NEW)
metaAdsCampaigns.outbound_click_non_unique (NEW)
metaAdsCampaigns.mobile_app_install_non_unique (NEW)
metaAdsCampaigns.fb_pixel_add_payment_info_non_unique (NEW)
metaAdsCampaigns.fb_pixel_add_to_cart_non_unique (NEW)
metaAdsCampaigns.fb_pixel_add_to_wishlist_non_unique (NEW)
metaAdsCampaigns.fb_pixel_complete_registration_non_unique (NEW)
metaAdsCampaigns.fb_pixel_custom_non_unique (NEW)
metaAdsCampaigns.fb_pixel_initiate_checkout_non_unique (NEW)
metaAdsCampaigns.fb_pixel_lead_non_unique (NEW)
metaAdsCampaigns.fb_pixel_purchase_non_unique (NEW)
metaAdsCampaigns.fb_pixel_search_non_unique (NEW)
metaAdsCampaigns.fb_pixel_view_content_non_unique (NEW)
metaAdsCampaigns.lead_grouped_non_unique (NEW)
metaAdsCampaigns.omni_purchase_non_unique (NEW)
metaAdsCampaignsTimeSeries.page_engagement_non_unique (NEW)
metaAdsCampaignsTimeSeries.post_engagement_non_unique (NEW)
metaAdsCampaignsTimeSeries.likes_non_unique (NEW)
metaAdsCampaignsTimeSeries.comments_non_unique (NEW)
metaAdsCampaignsTimeSeries.video_view_non_unique (NEW)
metaAdsCampaignsTimeSeries.link_click_non_unique (NEW)
metaAdsCampaignsTimeSeries.landing_page_view_non_unique (NEW)
metaAdsCampaignsTimeSeries.photo_view_non_unique (NEW)
metaAdsCampaignsTimeSeries.post_reaction_non_unique (NEW)
metaAdsCampaignsTimeSeries.outbound_click_non_unique (NEW)
metaAdsCampaignsTimeSeries.mobile_app_install_non_unique (NEW)
metaAdsCampaignsTimeSeries.fb_pixel_add_payment_info_non_unique (NEW)
metaAdsCampaignsTimeSeries.fb_pixel_add_to_cart_non_unique (NEW)
metaAdsCampaignsTimeSeries.fb_pixel_add_to_wishlist_non_unique (NEW)
metaAdsCampaignsTimeSeries.fb_pixel_complete_registration_non_unique (NEW)
metaAdsCampaignsTimeSeries.fb_pixel_custom_non_unique (NEW)
metaAdsCampaignsTimeSeries.fb_pixel_initiate_checkout_non_unique (NEW)
metaAdsCampaignsTimeSeries.fb_pixel_lead_non_unique (NEW)
metaAdsCampaignsTimeSeries.fb_pixel_purchase_non_unique (NEW)
metaAdsCampaignsTimeSeries.fb_pixel_search_non_unique (NEW)
metaAdsCampaignsTimeSeries.fb_pixel_view_content_non_unique (NEW)
metaAdsCampaignsTimeSeries.lead_grouped_non_unique (NEW)
metaAdsCampaignsTimeSeries.omni_purchase_non_unique (NEW)
October 2024
October 28th, 2024
A number of Facebook unique ad Insights metrics will be deprecated on October 30, 2024, which was announced here.
Following data source columns are affected and will be deprecated:
facebookAdsPostAds.page_engagement_unique (DEPRECATED)
facebookAdsPostAds.post_engagement_unique (DEPRECATED)
facebookAdsPostAds.likes (DEPRECATED)
facebookAdsPostAds.comments (DEPRECATED)
facebookAdsPostAds.saves (DEPRECATED)
facebookAdsPostAds.video_view_unique (DEPRECATED)
facebookAdsPostAds.landing_page_view_unique (DEPRECATED)
facebookAdsPostAds.photo_view_unique (DEPRECATED)
facebookAdsPostAds.post_reaction_unique (DEPRECATED)
facebookAdsPostAds.post_unique (DEPRECATED)
facebookAdsPostAds.mobile_app_install_unique (DEPRECATED)
facebookAdsPostAds.uniquePurchase (DEPRECATED)
facebookAdsPostAds.uniqueFbPixelAddPaymentInfo (DEPRECATED)
facebookAdsPostAds.uniqueFbPixelAddToChart (DEPRECATED)
facebookAdsPostAds.uniqueFbPixelAddToChart (DEPRECATED)
facebookAdsPostAds.uniqueFbPixelAddToWhitelist (DEPRECATED)
facebookAdsPostAds.uniqueFbPixelCompleteRegistration (DEPRECATED)
facebookAdsPostAds.uniqueFbPixelCustom (DEPRECATED)
facebookAdsPostAds.uniqueFbPixelInitiateCheckout (DEPRECATED)
facebookAdsPostAds.uniqueFbPixelLead (DEPRECATED)
facebookAdsPostAds.uniqueFbPixelPurchase (DEPRECATED)
facebookAdsPostAds.uniqueFbPixelViewContent (DEPRECATED)
facebookAdsPostAds.uniqueLead (DEPRECATED)
facebookAdsPostAds.costPerUniquePageEngage (DEPRECATED)ment
facebookAdsPostAds.costPerUniquePostEngagement (DEPRECATED)
facebookAdsPostAds.costPerUniqueLike (DEPRECATED)
facebookAdsPostAds.costPerUniqueComment (DEPRECATED)
facebookAdsPostAds.costPerUniqueVideoView (DEPRECATED)
facebookAdsPostAds.costPerUniqueLandingPageView (DEPRECATED)
facebookAdsPostAds.costPerUniquePhotoView (DEPRECATED)
facebookAdsPostAds.costPerUniquePostReaction (DEPRECATED)
facebookAdsPostAds.costPerUniquePost (DEPRECATED)
facebookAdsPostAds.costPerUniqueMobileAppInstall (DEPRECATED)
facebookAdsPostAds.costPerUniqueLead (DEPRECATED)
metaAdsCampaignsTimeSeries.page_engagement_unique (DEPRECATED)
metaAdsCampaignsTimeSeries.post_engagement_unique (DEPRECATED)
metaAdsCampaignsTimeSeries.likes (DEPRECATED)
metaAdsCampaignsTimeSeries.comments (DEPRECATED)
metaAdsCampaignsTimeSeries.video_view_unique (DEPRECATED)
metaAdsCampaignsTimeSeries.landing_page_view_unique (DEPRECATED)
metaAdsCampaignsTimeSeries.photo_view_unique (DEPRECATED)
metaAdsCampaignsTimeSeries.post_reaction_unique (DEPRECATED)
metaAdsCampaignsTimeSeries.post_unique (DEPRECATED)
metaAdsCampaignsTimeSeries.mobile_app_install (DEPRECATED)
metaAdsCampaignsTimeSeries.fb_pixel_add_payment_info (DEPRECATED)
metaAdsCampaignsTimeSeries.fb_pixel_add_to_cart (DEPRECATED)
metaAdsCampaignsTimeSeries.fb_pixel_add_to_wishlist (DEPRECATED)
metaAdsCampaignsTimeSeries.fb_pixel_complete_registration (DEPRECATED)
metaAdsCampaignsTimeSeries.fb_pixel_custom (DEPRECATED)
metaAdsCampaignsTimeSeries.fb_pixel_initiate_checkout (DEPRECATED)
metaAdsCampaignsTimeSeries.fb_pixel_lead (DEPRECATED)
metaAdsCampaignsTimeSeries.fb_pixel_purchase (DEPRECATED)
metaAdsCampaignsTimeSeries.fb_pixel_search (DEPRECATED)
metaAdsCampaignsTimeSeries.fb_pixel_view_content (DEPRECATED)
metaAdsCampaignsTimeSeries.lead_grouped (DEPRECATED)
metaAdsCampaignsTimeSeries.omni_purchase (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_page_engagement (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_post_engagement (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_like (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_comment (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_video_view (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_landing_page_view (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_photo_view (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_post_reaction (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_post (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_mobile_app_install (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_fb_pixel_add_payment_info (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_fb_pixel_add_to_cart (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_fb_pixel_add_to_wishlist (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_fb_pixel_complete_registration (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_fb_pixel_custom (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_fb_pixel_initiate_checkout (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_fb_pixel_lead (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_fb_pixel_purchase (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_fb_pixel_search (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_fb_pixel_view_content (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_lead_grouped (DEPRECATED)
metaAdsCampaignsTimeSeries.cost_per_omni_purchase (DEPRECATED)
metaAdsCampaigns.page_engagement_unique (DEPRECATED)
metaAdsCampaigns.post_engagement_unique (DEPRECATED)
metaAdsCampaigns.likes (DEPRECATED)
metaAdsCampaigns.comments (DEPRECATED)
metaAdsCampaigns.video_view_unique (DEPRECATED)
metaAdsCampaigns.landing_page_view_unique (DEPRECATED)
metaAdsCampaigns.photo_view_unique (DEPRECATED)
metaAdsCampaigns.post_reaction_unique (DEPRECATED)
metaAdsCampaigns.post_unique (DEPRECATED)
metaAdsCampaigns.mobile_app_install (DEPRECATED)
metaAdsCampaigns.fb_pixel_add_payment_info (DEPRECATED)
metaAdsCampaigns.fb_pixel_add_to_cart (DEPRECATED)
metaAdsCampaigns.fb_pixel_add_to_wishlist (DEPRECATED)
metaAdsCampaigns.fb_pixel_complete_registration (DEPRECATED)
metaAdsCampaigns.fb_pixel_custom (DEPRECATED)
metaAdsCampaigns.fb_pixel_initiate_checkout (DEPRECATED)
metaAdsCampaigns.fb_pixel_lead (DEPRECATED)
metaAdsCampaigns.fb_pixel_purchase (DEPRECATED)
metaAdsCampaigns.fb_pixel_search (DEPRECATED)
metaAdsCampaigns.fb_pixel_view_content (DEPRECATED)
metaAdsCampaigns.lead_grouped (DEPRECATED)
metaAdsCampaigns.omni_purchase (DEPRECATED)
metaAdsCampaigns.cost_per_page_engagement (DEPRECATED)
metaAdsCampaigns.cost_per_post_engagement (DEPRECATED)
metaAdsCampaigns.cost_per_like (DEPRECATED)
metaAdsCampaigns.cost_per_comment (DEPRECATED)
metaAdsCampaigns.cost_per_video_view (DEPRECATED)
metaAdsCampaigns.cost_per_landing_page_view (DEPRECATED)
metaAdsCampaigns.cost_per_photo_view (DEPRECATED)
metaAdsCampaigns.cost_per_post_reaction (DEPRECATED)
metaAdsCampaigns.cost_per_post (DEPRECATED)
metaAdsCampaigns.cost_per_mobile_app_install (DEPRECATED)
metaAdsCampaigns.cost_per_fb_pixel_add_payment_info (DEPRECATED)
metaAdsCampaigns.cost_per_fb_pixel_add_to_cart (DEPRECATED)
metaAdsCampaigns.cost_per_fb_pixel_add_to_wishlist (DEPRECATED)
metaAdsCampaigns.cost_per_fb_pixel_complete_registration (DEPRECATED)
metaAdsCampaigns.cost_per_fb_pixel_custom (DEPRECATED)
metaAdsCampaigns.cost_per_fb_pixel_initiate_checkout (DEPRECATED)
metaAdsCampaigns.cost_per_fb_pixel_lead (DEPRECATED)
metaAdsCampaigns.cost_per_fb_pixel_purchase (DEPRECATED)
metaAdsCampaigns.cost_per_fb_pixel_search (DEPRECATED)
metaAdsCampaigns.cost_per_fb_pixel_view_content (DEPRECATED)
metaAdsCampaigns.cost_per_lead_grouped (DEPRECATED)
metaAdsCampaigns.cost_per_omni_purchase (DEPRECATED)
October 14th, 2024
Starting from September 25th, the data source column "facebookInsight.page_impressions_organic" null value due to the deprecation. Since the same metric can be derived by summing the values of "facebookInsight.page_impressions_viral" and "facebookInsight.page_impressions_nonviral" we have implemented a fallback in Analytics data source layer. From now on you will see the aggregated value.
September 2024
September 15th, 2024
The reached and engaged audience demographics columns, which contain data from the last 90 days, will be deprecated due to changes by Instagram. Replacement metrics will be provided, showing performance for the last 7 days and last 30 days. Please note that Instagram may only update this data every few days.
instagramInsights.reachedAudienceCities (DEPRECATED)
instagramInsights.reachedAudienceCountries (DEPRECATED)
instagramInsights.reachedAudienceGenderAndAge (DEPRECATED)
instagramInsights.engagedAudienceCities (DEPRECATED)
instagramInsights.engagedAudienceCountries (DEPRECATED)
instagramInsights.engagedAudienceGenderAndAge (DEPRECATED)
August 2024
August 12th, 2024
The quoteTweetsPromoted and quoteTweetsOrganic data source columns to twitterAnalyticsOwnTweets and twitterAnalyticsOwnReplies are deprecated. These metrics are not provided by X. The quoteTweets will still remain which is the sum of quoteTweetsPromoted and quoteTweetsOrganic.
twitterAnalyticsOwnTweets.quoteTweetsOrganic (DEPRECATED)
twitterAnalyticsOwnTweets.quoteTweetsPromoted (DEPRECATED)
twitterAnalyticsOwnReplies.quoteTweetsOrganic (DEPRECATED)
twitterAnalyticsOwnReplies.quoteTweetsPromoted (DEPRECATED)
August 7th, 2024
A number of Facebook Insights metrics will be deprecated on September 16, 2024 which was announced here.
Following data source columns are affected and will be deprecated:
July 2024
July 10th, 2024
We are happy to announce that we have migrated our TikTok authentication product from TikTok for Developers (legacy TikTok product) to TikTok for Business. This allows us to provide much more accurate data which is also displayed on TikTok Studio itself. Additionally, we are now able to gather more insights. Please make sure to re-authenticate the TikTok account to benefit from the change. The following data source columns has been added or deprecated::
tiktokAnalytics.likesDay (NEW)
tiktokAnalytics.comments (NEW)
tiktokAnalytics.shares (NEW)
tiktokAnalytics.following (DEPRECATED)
tiktokAnalytics.followingBefore (DEPRECATED)
tiktokAnalytics.followingChange (DEPRECATED)
tiktokAnalytics.likes (DEPRECATED)
tiktokAnalytics.likesBefore (DEPRECATED)
tiktokAnalytics.likesChange (DEPRECATED)
tiktokAnalyticsOwnPosts.videoCoverUrl (UPDATE - returns decimal instead of int)
tiktokAnalyticsOwnPosts.likes (UPDATE - more accurate)
tiktokAnalyticsOwnPosts.comments (UPDATE - more accurate)
tiktokAnalyticsOwnPosts.shares (UPDATE - more accurate)
tiktokAnalyticsOwnPosts.views (UPDATE - more accurate)
tiktokAnalyticsOwnPosts.musicId (DEPRECATED)
tiktokAnalyticsOwnPosts.musicTitle (DEPRECATED)
Hints:
TikTok analytics data has a delay up to 48 hours.
TikTok does only provide historic access for last 60 days which is why we can only show data for the last 60 days when you had an intact Insights connection set up. You will never receive data before May 15st 2024.
Demographic metrics, such as gender and countries, are only returned if there is data for 100 or more followers.
If the data for the fields reach, fullVideoWatchedRate, totalTimeWatched, averageTimeWatched, impressionSource, and audienceCountries are unavailable, the reason is usually that the video has not been active (viewed/liked/commented/shared) for more than 7 days. To retrieve the data for these fields, you can view/like/comment/share the inactive video and retry after 48h.
If a video is not returned, the reason is likely to be that the video has been filtered out due to violations, such as music copyright violation.
Notes:
*Before columns in tiktokAnalytics always returns aggregated number in the period before the selected time interval, with both periods having the same number of days. E.g. If 10th June 2024 until 14th June 2024 is selected the before value is aggregated data of 5th June 2024 until 9th June 2024
*Change columns is the difference between before and current value
June 2024
June 27th, 2024
We have added quoteTweets and bookmarks data source columns to twitterOwnTweets and twitterOwnReplies. These columns represent the number of times a tweet has been retweeted with a new comment (message). Be aware that the X platform's UI always shows the retweet count including the quotes.
June 25th, 2024
We have added isOwned data source column in the facebookInsightsOwnPosts, facebookInsightsExpiredPosts and facebookOwnPosts. The metric helps to detect if the post is owned by the account. E.g. for co-author posts it might be the case that the account is not the owner of the post.
June 24th, 2024
As Reels will gather performance data also 30 days after creation, we will now frequently update the last two years of Instagram posts data.
June 12th, 2024
The data source facebookInsightsOwnPosts and facebookInsightsExpiredPosts will start returning "Reel" type for Reel post shared on news feed. Be aware that Facebook does not provide any insights for these posts.
April 2024
April 16h, 2024
We have detected that the field mediaUrl and source for the twitter private and public tweets data sources are not returning any value. This is caused by an issue of the Twitter API. (Affected data sources: twitterAnalyticsOwnTweets, twitterAnalyticsOwnReplies, twitterOwnTweets, twitterOwnReplies)
April 14h, 2024
Between April 10th and April 14th, 2024, we encountered a significant disruption with the Private Tweet Importer. This outage may have impacted reports and data integration processes that do not include private tweets in this period.
March 2024
March 20th, 2024
Please note that the following columns of the data source 'facebookInsightsOwnPosts' and 'facebookInsightsExpiredPosts' will be deprecated going forward. Facebook will no longer maintain these fields.
Note: With the migration of all Facebook Pages to the new Pages experience, the Page Insights tab for classic Pages has been fully deprecated as of November 1, 2023. As part of this deprecation we are also deprecating 89 Page Insights metrics. (Source: here)
March 18th, 2024
Please note that the following columns of the data source 'facebookInsights' will be deprecated going forward. Facebook will no longer maintain these fields.
page_engaged_users
page_engaged_users_day
page_engaged_users_week
page_engaged_users_days_28
page_places_checkin_mobile
page_places_checkin_mobile_day
page_places_checkin_mobile_week
page_places_checkin_mobile_days_28
page_places_checkin_mobile_unique
page_places_checkin_mobile_unique_day
page_places_checkin_mobile_unique_week
page_places_checkin_mobile_unique_days_28
page_positive_feedback_by_type_like
page_positive_feedback_by_type_like_day
page_positive_feedback_by_type_like_week
page_positive_feedback_by_type_like_days_28
page_positive_feedback_by_type_comment
page_positive_feedback_by_type_comment_day
page_positive_feedback_by_type_comment_week
page_positive_feedback_by_type_comment_days_28
page_positive_feedback_by_type_link
page_positive_feedback_by_type_link_day
page_positive_feedback_by_type_link_week
page_positive_feedback_by_type_link_days_28
page_positive_feedback_by_type_rsvp
page_positive_feedback_by_type_rsvp_day
page_positive_feedback_by_type_rsvp_week
page_positive_feedback_by_type_rsvp_days_28
page_positive_feedback_by_type_claim
page_positive_feedback_by_type_claim_day
page_positive_feedback_by_type_claim_week
page_positive_feedback_by_type_claim_days_28
page_positive_feedback_by_type_answer
page_positive_feedback_by_type_answer_day
page_positive_feedback_by_type_answer_week
page_positive_feedback_by_type_answer_days_28
page_positive_feedback_by_type_other
page_positive_feedback_by_type_other_day
page_positive_feedback_by_type_other_week
page_positive_feedback_by_type_other_days_28
page_positive_feedback_by_type_unique_like
page_positive_feedback_by_type_unique_like_day
page_positive_feedback_by_type_unique_like_week
page_positive_feedback_by_type_unique_like_days_28
page_positive_feedback_by_type_unique_comment
page_positive_feedback_by_type_unique_comment_day
page_positive_feedback_by_type_unique_comment_week
page_positive_feedback_by_type_unique_comment_days_28
page_positive_feedback_by_type_unique_link
page_positive_feedback_by_type_unique_link_day
page_positive_feedback_by_type_unique_link_week
page_positive_feedback_by_type_unique_link_days_28
page_positive_feedback_by_type_unique_rsvp
page_positive_feedback_by_type_unique_rsvp_day
page_positive_feedback_by_type_unique_rsvp_week
page_positive_feedback_by_type_unique_rsvp_days_28
page_positive_feedback_by_type_unique_claim
page_positive_feedback_by_type_unique_claim_day
page_positive_feedback_by_type_unique_claim_week
page_positive_feedback_by_type_unique_claim_days_28
page_positive_feedback_by_type_unique_answer
page_positive_feedback_by_type_unique_answer_day
page_positive_feedback_by_type_unique_answer_week
page_positive_feedback_by_type_unique_answer_days_28
page_positive_feedback_by_type_unique_other
page_positive_feedback_by_type_unique_other_day
page_positive_feedback_by_type_unique_other_week
page_positive_feedback_by_type_unique_other_days_28
page_views_logged_in_unique
page_views_logged_in_total
page_views_logout
page_places_checkins_by_age_gender
page_get_directions_clicks_by_age_gender_logged_in_unique
page_website_clicks_by_age_gender_logged_in_unique
page_website_clicks_by_age_gender_logged_in_unique
page_fans_gender_age
page_fans_gender_age_before
page_fans_gender_age_change
page_fans_gender_age_share
page_fans_by_like_source
page_fans_by_like_source_unique
page_fans_by_unlike_source_unique
page_views_external_referrals
page_views_by_age_gender_logged_in_unique
page_consumptions
page_content_activity_by_age_gender_unique
page_call_phone_clicks_by_age_gender_logged_in_unique
page_content_activity
page_content_activity_by_action_type_unique_checkin
page_content_activity_by_action_type_unique_coupon
page_content_activity_by_action_type_unique_event
page_content_activity_by_action_type_unique_fan
page_content_activity_by_action_type_unique_mention
page_content_activity_by_action_type_unique_page_post
page_content_activity_by_action_type_unique_question
page_content_activity_by_action_type_unique_user_post
page_content_activity_by_action_type_unique_other
Furthermore, following data sources and their column are also deprecated:
Additional the entire data source "facebookInsightsPageLikesAndUnlikesBySource" is deprecated as all of columns are not available anymore.
Note: With the migration of all Facebook Pages to the new Pages experience, the Page Insights tab for classic Pages has been fully deprecated as of November 1, 2023. As part of this deprecation we are also deprecating 89 Page Insights metrics. (Source: here)
Updated on April 4th, 2024
March 13th, 2024
We have updated the description for reelsClipsReplaysCount column in instagramInsightsOwnPosts. This metric represents the Replays count of a Reel. The description is extended now by the following information: "This metric is only available by Meta for Reels created after 09/21/2023."
March 12th, 2024
We have added the following Instagram engaged audience columns to the data source instagramInsights
We have created five new default metrics. You can check it out here.
February 2024
February 29th, 2024
We have added the following Instagram reached audience columns to the data source instagramInsights
We have created five new default metrics. You can check it out here.
February 22nd, 2024
Meta has resolved the issue for importing the metrics 'page_fan_adds_by_paid_non_paid_unique*'. The data is now available again (see status update).
February 21st, 2024
We have added the following Instagram reels columns to the data source instagramInsightsOwnPosts
You can also check out our new default metrics "Reels" and "Reels Key Metric Table" for Instagram which contains all reels metrics available via the Instagram Graph API.
February 16th, 2024
LinkedInAnalyticsOwnPosts reaction are not imported anymore due to missing permission. Re-authentication is required (see status update).
FacebookInsights metrics 'page_fan_adds_by_paid_non_paid_unique*' are not returning any value due to Meta Facebook Page Insights API issue (see status update).
February 15th, 2024
LinkedInAnalyticsOwnPosts is from now on filtered by published time instead of created time. The publishedTime and createdTime column are added and time column is deprecated.
February 12th, 2024
Fixed responseTime and timeToRespond metrics in twitterMentions and twitterQuestions data source. The metric was returning null from 26th November 2023.
February 10th, 2024
Fixed twitterQuestion data source which was returning questions after December 26th, 2023.
February 5th, 2024
The time zone issue reported at October 28th 2023 is now resolved.
facebookInsightsExpiredPosts is fixed and is returning all expired posts
We are deprecating followers metrics with the ending *ByCountry and *ByRegion in linkedInAnalytics as this is not returned by the network. These metrics will be replaced by metrics with the name ending *ByGeoCountry and *ByGeoRegion. Be aware that the id of the country and region object is changing and the country code for the region will be not returned anymore:
organicFollowersByCountry => organicFollowersByGeoCountry
paidFollowersByCountry => paidFollowersByGeoCountry
organicFollowersByRegion => organicFollowersByGeoRegion
paidFollowersByRegion => paidFollowersByGeoRegion
January 2024
January 24th, 2024
Although we have fixed the importer worker for instagramInsightsStories the data source still was loading the deprecated fields instead of the replacement. Therefore the metrics exits, tapsForward, and tapsBack were still returning 0 value until yesterday. The past data is now also returning the expected values.
January 10th, 2024
Due to the Instagram Graph API changes the engagement count for instagramInsightsOwnPosts will contain from now on also the share count for posts after mid-December 2023. This definition is the same as the totalInteractions metric.
January 9th, 2024
We fixed yesterday the last remaining issue, that the Instagram audience by demographics metrics (audienceCities, audienceCountries, audienceGenderAndAge) were not importing. Due to the Instagram Graph API change the metric audienceLocales is deprecated. Unfortunately, we have a data gap for audience by demographics metrics from Jan 2nd until Jan 8th.
January 8th, 2024
The instagramInsights data importer is working again and The historical data is filled. But still, the audience metrics are not available yet since Jan 2nd.
January 5th, 2024
instagramInsightsOwnPosts and instagramInsightsStories importer are working again. Unfortunately, we have a data gap for instagramInsightsStories from Jan 2nd until Jan 4th.
January 2nd, 2024
We are detecting an increased fail rate for instagramInsightsOwnPosts, instagramInsightsStories, and instagramInsights data sources due to Facebook Graph API changes. We are currently working with a high priority on fixing this.
December 2023
December 22nd, 2023
We have added a new column isCoAuthorPost to data source facebookOwnPosts to indicate whether a post is co-authored by the requested Page. Be aware that co-author posts in this public data source are only visible under the owner page.
December 18th, 2023
We have added a new column isCoAuthorPost to data source facebookInsightsOwnPosts to indicate whether a post is co-authored by the requested Page.
December 14th, 2023
We have added the following Instagram reels columns to the data source instagramInsightsOwnPosts
We have added the following data source hint in instagramInsightsOwnPosts
Video views of Reel (plays) do not contain any replays. This can differ from to plays count displayed in the Instagram App.
December 5th, 2023
Meta has resolved the issue that Instagram posts and stories show null values for reach. You can find the Meta bug report here. We restored the post and Reel reach data in the data source instagramInsightsOwnPosts. Unfortunately, we are not able to restore instagramInsightsStories reach data for the past, because stories are only available for the last 24 hours. We have detected insights data lost for stories from Dec 1st until Dec 3rd, 2023.
November 2023
November 26th, 2023
We detected the issue that new expired posts are not returned in facebookInsightsExpiredPosts (Update: Fixed at February 5th, 2024)
November 24th, 2023
We have moved our complete infrastructure including all analytics data from AWS's Virginia region (US) to Frankfurt (Germany).
November 23rd, 2023
We applied a major update on twitterOwnTweets which is now powered now by Twitter API V2. We have migrated twitterTweets data source to be filled with data from the Twitter API V2. This allows us to provide a more accurate replies count which is provided by the API itself. Previously this metric was calculated by Facelift Data Studio based on the sample Twitter mentions data. Furthermore, we will only frequently update the last 7 days due to the API rate limit restriction
We also applied a major update on twitterOwnReplies which is also powered now by Twitter API V2. We will only frequently update the last 7 days due to the API rate limit restriction
October 2023
October 28th, 2023
We are facing the issue that for certain requested time zones no data are returned for the specific date where the summer winter time shift happened.
October 4th, 2023
Adding Instagram account ad post-related identifiers and saves metrics in facebookAdsPostAds
September 2023
September 21st, 2023
We have applied a major update twitterMentions which is now powered by Twitter API V2. Previously this data source used data from Twitter's Standard Search API searching against a sampling of recent Tweets published in the past 7 days. This has changed now. From now on we can provide you not a sample but the complete set of mentions.
September 18th, 2023
We have added two new columns carouselImageCount and carouselVideoCount in instagramInsightsOwnPosts which represents the number of images/videos in a carousel post. This value will be null if the post is not a carousel.
September 12th, 2023
The data source columns qualityRanking, engagementRateRanking, and conversionRateRanking in facebookAdsPostAds will be deprecated from now on. The fields are not maintained by Facebook itself anymore.
August 2023
August 28th, 2023
Co-author posts are now available in facebookOwnPosts and facebookInsightsOwnPosts. Be aware that the post will return on both Facebook page post data sets and the performance will be shown which happened on both Facebook pages
August 16th, 2023
Dark posts on linkedInAnalyticsOwnPosts were returned and will be filtered out from now on.
August 14th, 2023
Duplication were detected on tiktokAnalyticsOwnPosts data source. This was caused by the creation time update of a post. Filter logic is now applied and duplicates won't be returned anymore.
August 11th, 2023
We have added a new column conversationId in twitterAnalyticsOwnTweets and twitterAnalyticsOwnReplies.
August 9th, 2023
The data source column intervalEndTime on youtubeAnalyticsVideosTimeSeries data source was returning null values which are solved now.
August 3rd, 2023
We have added the following columns in metaCampaignsTimeSeries
July 2023
July 28th, 2023
The following data source columns will be deprecated from now on. The fields are not maintained by the Facebook itself anymore.
facebookInsightsOwnVideos
total_video_15min_excludes_shorter_views
total_video_15min_excludes_shorter_views_unique
July 18th, 2023
We have added the following columns in facebookInsightsReels
July 5th, 2023
The following data source columns will be deprecated on August 5th, 2023. Please make sure to replace or remove all references to these columns on time. As a direct replacement, use their organic counterpart (e.g., organicFollowersByCountry) holding the total followers (organic+paid) by segment. (UPDATE: Replacement available - see announcement at February 5th, 2024)
linkedInAnalytics