You can analyze more in-depth data by connecting your owned accounts to Instagram Insights. You'll see metrics and dashboards in the tool that have a little key sign on them. These metrics can be used with Insights connected accounts only. Please make sure that the Instagram account you wish to connect is set to "Business Account" and that the account is directly connected to a Facebook Business page that you manage. You can read about how to set your account to "Business Account" here. You can find out how to connect your account to your Facebook Business Page here. Important to note that after connecting to Insights you'll be able to access data from the day the account was last converted into a Business Account. If you switch back to a personal account, we will lose the Insights data from before.

Please note, that if you already have a personal Instagram account added to Facelift Data Studio (this was possible until the 4th of April, 2018) we won't be able to either import data for it or connect it to Insights. In this case, you'll see a person icon on the profile card in the Profiles section and you'll need to convert the owned account into a Business Account.

If you converted your personal account into a Business one, our system will still need to tag it to be able to import data for it. If you click on the account in the Profile section, you'll see the Profile Details, where you just simply need to click "Tag as business profile"

If you need to connect a business account to Insights in Facelift Data Studio but don't directly have the admin rights you can use an external link to ask the admin to connect the account. They don't have to be a user in Facelift Data Studio to do this. Again, you just need to find the account you wish to connect in the Profiles section and click on the 3 dots on the right side then click "Connect Instagram Insights". Please note that the link expires in 7 days.

If you click "Get link" on the pop-up window, you'll see a short link that you can send to the admin. The admin will simply need to follow the same steps as described above after clicking on the link.

After logging in to Facebook, your Instagram Business Account will be connected to Insights. It is important to communicate that connecting your pages to private level statistics in our tool does not give us access to any of your login details or privacy settings. You can find out more about this topic here.