Select one of the following LinkedIn widgets to go to the corresponding help article and get information about the widget.
LinkedIn Posts
This widget shows the most recent LinkedIn posts. The number can be defined in the widget settings in the field Limit and is between min. 10 and max. 100 posts.
In addition, you have the option to filter by tags from the publisher.
LinkedIn Post Performance
The LinkedIn Post Performance Widget shows you how well your posts are performing. In the table you can see directly what kind of post it is and when you published it. You also get more insights with the following KPIs:
Type: Type of post (photo post, video post, link post)
Likes: Sum of the reactions/likes of your post
Comments: Number of comments under your post
Shares: Number of shared posts
Clicks: Number of clicks on your content, company name or logo by a (registered) member. Interactions (shares, reactions and comments) are not included.
Impressions: How many times was your post viewed? Number of times your post was viewed on one screen (at least three seconds)
Total Interactions: This KPI shows the value of Engagements multiplied by the number of impressions. The KPI is rounded to whole numbers.
Engagement Rate: This KPI multiplies the Engagements value by 100 to get the percentage. This means the sum of the interactions (organic clicks, likes, comments, and shares) over impressions multiplied by 100.
LinkedIn KPIs
In this LinkedIn widget you can display various KPIs for your LinkedIn page. Choose from the following KPIs:
Impressions: Shows the total number of views for the selected period.
Average Daily Unique Impressions: Shows the average of daily unique impressions.
Mentions (posts): Mentions in / at posts
Mentions (comments) : Mentions in / at comments
Interactions: Sum of interactions in the selected period
Reactions: Shows the sum of the reactions in the selected period.
Shares: Shows the sum of the shares in the selected period.
Comments: Shows the total of comments in the selected period.
Total Followers: Shows the number of all followers of the selected company page.
New Followers: Shows the number of followers added in the selected time period.
New Followers (Paid): Shows the number of paid followers added in the selected time period.
New Followers (Organic): Shows the number of organic followers added in the selected time period.
Clicks: Shows the total number of clicks in the selected period.
LinkedIn Pages
This widget shows a list of all your connected LinkedIn companies including the number of followers per company.
LinkedIn Pages Insights
In this widget we show you charts for different KPIs.
Current: Selected period
Previous: Previous period
The previous period is automatically defined, it is immediately before the selected period. Both time periods are of equal length.
Example:
Selected period | Previous period |
01.04.2022 - 30.04.2022 | 02.03.2022 - 31.03.2022 |
💡 If you hover over the graphs with your mouse, the exact data at the selected time will be displayed.
The following KPIs are available:
Followers History: Shows the evolution of new organic and paid followers over the selected time period.
Follower history (organic): Shows the evolution of organic followers in the selected period.
Follower history (paid): Shows the evolution of paid followers in the selected period.
Clicks History: Shows the number of clicks for a selected time period.
Shares History: Shows the history of the shares for the selected period and also the history of the shares in the previous period.
Impression History: Shows the history of impressions for the selected date range, as well as the history of impressions in the previous time period.
Likes History: Shows the sum of likes for a selected time period.
Comments History: Shows the sum of comments for a selected time period.
History Engagement Rate History: Shows the percent engagement rate for a selected time period. The engagement rate is composed of the number of organic clicks + likes + comments + shares. The sum is then divided by the impressions and multiplied by 100.
Post Mentions: Shows the number of times your profile was mentioned in posts.
Comment Mentions: Shows the number of times your profile was mentioned in comments.
LinkedIn Page Follower Insights
This widget allows you to get more insights about your page followers. Simply click on the ⚙️-icon and select the KPI of your choice. you can choose between Region, Association, function, Industry, Country, Seniority and Staffcount.
