To create a Reach & Frequency campaign, first change the Buying Type in the Objective selection from Auction to Reach & Frequency. Here you will then get a new selection of objectives that you can use within a Reach & Frequency campaign.
💡 Please note that Reach & Frequency is only available as a buying type if the corresponding ad account is authorised for this feature on Facebook.
👑 facelift Advertising is only included in certain facelift plans. Find out about plans and prices here.
Distribution & Scheduling
The process of creating a campaign begins as soon as the objective has been selected and is similar to the regular creation process. You first define the campaign period and the frequency with which your ads should be played to the user.
Targeting & Placement
In the next step, you can set your target group and define a budget or a reach for your campaign. The other value is calculated automatically.
💡 Example: If you want to reach a certain number of users within your previously defined target group, you can enter this number in the Reach field and the tool will show you the budget required for this.
During the entire creation process, you will get an overview of the reach, the corresponding budget and how many users of your target group you reach in percentage terms on the right-hand side.
On the right-hand side of the creation process there is always a graphical preview, which can also be used to set the budget and the range. By clicking on the desired point directly on the displayed graph, you can also determine the concrete setting. Of course, you can also enter the budget or the range directly in the fields.
In addition to the usual settings, locations can also be included or excluded via a map. To do this, simply open the map via the symbol and select the desired location via zoom and click. The radius can be defined via the slider. You can also add several locations by repeating the process. These can then be included or excluded from the campaign via + and -.
Now you can select or create your creatives. Here you have the option to create more than one permutation of your ad, just as you would in the normal ad creation process.
Optimize Ad Sets
In the last step before the final booking of the campaign, you can check all the settings of your campaign again and edit them if necessary. In addition, if you have created more than one creative, you can decide whether your ads should be delivered to your target group as Standard, Sequenced or Scheduled.
In the final step of creating a campaign, it can be broken down into sequences as follows:
Standard - Default: Determines and uses the best running ad accordingly.
Sequenced: A sequence can be created here to play different ads to the audience in a specific order.
Scheduled: Here, different sequences can be created and defined according to the playout period.