In the Advertising section of facelift, you can create various Facebook advertising campaigns. How to fundamentally create a campaign is explained in this article. In the first step of campaign creation, you can choose between Auction and Reach & Frequency. In this article, you will be introduced to some auction campaign types and the special features that need to be taken into account.

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Post Promotion

Brand Awareness

DPA


Post Promotion

In addition to the possibility of promoting a post directly via the facelift Publisher, you can also do this directly in Advertising. To do this, go to a project of your choice or create a new project. Now click on Create Campaign and then on Post Promotion.

πŸ’‘ Note that the post has to have been sent to Facebook, whether as a dark post or a pre-scheduled post, as this is the only way to create a Facebook ID, which you need to promote it.

In the Campaign specialty you can then make further selections, set the name and the Spent Limit of your post promotion. Once the campaign has been created, select the Facebook page and the post you want to promote and click Configure Delivery.

Here you can select the individual settings such as the name of your ad, the budget, the time frame, the bidding and the targeting. Now confirm your selection by clicking on Create Ad.

πŸ‘‰ Post Engagement

An alternative way is to click on Create Campaign in your project. Then, however, you select Post Engagement. In the creation process of this ad set, you first select the targeting and the budget. Then you select Create ads based on posts under the item Add Creatives.

Now, as in the first way, you can select your Facebook page and the post you want to promote and then optimise your ad sets. Finally, click Create Ad Set to promote your post.

The first way, via the Post Promotion field, has a significant advantage here, as a post can be promoted much more quickly and in a click-optimised manner. If you promote posts on a daily basis and only want to make a few changes or test variants, this is a simple, quick way for you to promote your post.

The Post Engagement route, on the other hand, is a little more advanced: here, Post Boosts can be quickly created in different target groups via our multivariate adset creation process. The advantage here is that different target groups can be created quickly, which could also all be delivered with different ads. Thus, multivariate testing can be carried out to see what works well with the selected target group.

Brand Awareness

Create or select a project and click on Create Campaign. You will now be taken to the overview where you can select the different objectives that Facebook offers. Select Brand Awareness here.

Now create your ad set and target group as usual and go one step further to the Budget & Schedule item. As placement, it is only possible to choose between desktop newsfeed, mobile newsfeed and Instagram.

πŸ‘‰ What does the Optimisation Goal Brand Awareness mean for my ad?

This setting optimises the targeting of your ads to users who are likely to pay more attention to the ad than other users.

πŸ‘‰ What does the Optimisation Goal Reach mean for my ad?

Your bid is optimised with this setting so that the algorithm tries to reach as many users as possible with your ad. To ensure that users are not reached too often and perceive your ad as annoying, a Frequency Control (FC) is offered here. The FC setting ensures that a user is not touched by your ad more than once within the specified time span.

In the next steps, ads are created as usual and the ad set can be finalised.

DPA

Open or create the project in which the DPA campaign is to be created. Select Product Catalog Sales as the objective. Select the previously created catalogue or product feed, name it and create the campaign.

Create your Ad Set and choose or create a Product Set to show to your target audience.

πŸ’‘ The product set describes a list of products with which you want to retarget your website visitors. This means that by creating a product set, you determine which products are displayed in your ads. You can customise these sets and determine them through different filter settings.

To create your own product sets, proceed as follows:

  • Go to Create Ad Sets after you have created a Product Catalog Sales campaign

  • Than go to the +

  • Now you have the possibility to select different filter settings

πŸ‘‰ Product Catalog Audience

To create the dynamic target group, you first have to switch to the Audiences section of the advertising and create a new target group.

For the product set to be advertised, you must now create the target group including the rules before it can be selected in the ad set. Select the product set to be advertised and define the rules for displaying it in the users' newsfeed.

In the Ad Set you now have to insert the target groups. This is done via the Product Audiences section.

πŸ‘‰ Create Creatives
Select your Facebook page, create the website and create an ad dummy that is generated as a template of the dynamic ads. The dummy is created by selecting building blocks that can be chosen from the categories previously defined in the pixel:

  • Name

  • Brand

  • Description

  • Price

  • Current Price

This generates the preview for the ads that will run later. Now you can complete the process.

πŸ’‘ If you create the ads, ad sets and custom audiences from scratch, it will take a few days for the pixel to collect enough information to trigger the ads.

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